Scaling Design.
A weekly newsletter on how to turn design into a system that supports speed, quality, and growth. For startup design leaders, product-minded founders and teams who care about moving fast without hacking things together.
Design that scales isn’t about pretty pixels.
It’s about creating systems that help your team ship faster, with fewer mistakes, and more trust from users.
Each issue gives you:
- Real-world patterns from fast-moving teams
- Templates and frameworks for scaling design work
- Design system strategy (without the fluff)
- Visual tools to improve onboarding, velocity, and branding
Who it’s for
🧠 Startup design leads
- Tired of being the “design fire department”
- Want to build a system, not just survive the sprint
- Ready to scale themselves out of every Figma handoff
🚀 Founders
- Want a product that looks as good as it works
- Know design matters, but don’t have time to babysit pixels
- Need interfaces that don’t break every time the roadmap shifts
⚙️ PMs
- Tired of playing UI telephone between dev and design
- Want faster releases, fewer “wait, is this the right version?” moments
- See design as a multiplier — if only it was more predictable
💬 Designers & developers
- Tired of throwing files over the wall and hoping for the best
- Want a shared language instead of a shared backlog of frustration
- Know that good systems mean fewer awkward Slack threads
What they say.
Viessmann
Matthias’ questions drilled deep — and always with purpose. He turned a draft into an actionable design system. His structured approach gave us the clarity we needed to move forward with confidence.
Anja Dolling
Design System Project Lead
Casavi
We had hit the point where scaling design without a system just wasn’t working anymore. When we decided to build a design system, Matthias was the first person I thought of. He didn’t just help us structure components — he helped us align on strategy, adoption, and long-term maintainability.
Stefan Riess
Head of Product Design
Who is behind this?
Hey 👋
I’m Matthi, a communication designer and product strategist with 20+ years of experience. I help startups scale their design work through systems thinking, lean processes, and design/dev collaboration. I also have a digital agency, build tools, products, and SaaS to help teams move faster.
Scaling Design
Scaling Design.
Weekly insight. Zero fluff.
For startup teams who want design to actually help them grow.